Förmedlarbil.se needed to change their name to be more snappy and easier to remember. It also meant less confusion on how to spell it.
The client settled for Bilklick.se, after experimenting with Bilradar.se. It was just not snappy enough, and also too close a competitors name.
Bilklick worked a bit better, because it kept the color scheme from the previous logo, but also incorporated a blue that we used for the website.