Print design
Print design is still done, even though the often touted “paperless office” has been here for at least 15 years. These days adverts and flyers might just as well spread via email or pad-computers, but it still doesn’t change the need for impact, building an image and catching the eye and attention of the receiver.
Invitation to The Claridge’s
The Claridge’s Hotel is a luxury hotel in London, and a very up-market venue used by several big companies for their client events. Churston Heard arranged a few big events at the venue during my time with them, and they needed classy invites that gave the clients an idea of what to expect.
In this particular occasion I focused on the Champagne, as wine and Champagne was the focus for the luncheon. The photo comes from Stock.XCHNG, a very capable stock photo site. As an inhouse designer, my means were extremely limited, so I had to use my ingenuity to keep the costs down. The invite was produced completely inhouse, on a very nice industrial sized Canon printer. The exact model escapes me at the moment. To give the invite extra weight, we chose a paper at 150g and with bulk, that made it stand out among all other correspondence their clients might have received.
Many people forget that aspect of communicating these days. To strengthen a message you can use more than just sight, but also make use of how something feels, smells and the emotional strings they trigger.
Also, as a kind of fun exercise I took a photo of a Champagne cork, and super imposed Churston Heard’s name and tagline (Retail intellegence) on it. A minor detail, but gave right impression.
Claridges invite
I produced a number of different invites for Churston Heard. One of their main events in the year was the client bash at Claridges. It was a very high end affair, with deals being made between drinking champagne and trying out food from famous TV-chefs.